For celebrities, political movements are a part of a popularity contest. They focus on the biggest issue of the year—whether it’s 2017’s #MeToo, 2018’s March For Our Lives, or 2019’s climate change—and they turn it into something the they do to look good or earn followers, without actually making a change. The Golden Globes are no different.

Two years ago, I wrote an opinion about how the 75th Golden Globe Awards were centered entirely around the #MeToo movement, with celebrities wearing black dresses and discussing the movement during their speeches. These people had pledged to make to create a brighter future, but in 2020, for the 77th Golden Globe Awards, they gave a highly competitive award to Quentin Tarantino—one of the main targets of #MeToo.

The movement was supposed to call attention to the hidden suffering women underwent from the hands of men, whether it was from someone they knew or a Hollywood star. It blew up in 2016 and 2017,  resulting in men like Roman Polanski, Harvey Weinstein and Tarantino receiving criticism, not for their art, but for their predatory actions. Tarantino has defended the rape of a 13-year -old girl and he has defended Weinstein’s rape charges; in his movies, he’s obsessed with depicting violence against women without giving them a real narrative. Still, he’s one of the biggest men in movies, and his recent Golden Globe Awards prove it.

The hypocrisy of the Golden Globe Awards extends far beyond Tarantino, and you don’t even have to look far into the past to see it. The unofficial theme of the 77th Golden Globe Awards was climate change, mostly in reference to the fires in Australia, with stars like Russel Crowe, Joaquin Phoenix and Cate Blanchett using it in their speech and begging people to help. Hours before their speeches, many celebrities arrived in their private jets, which contribute to the CO2 in the atmosphere.

Celebrities like to support causes only on the outside, in a way that can be cool and fashionable without ever inconveniencing them. They’ll eat their vegan meals and drink out of glasses instead of plastic water bottles, but when they’re forced to make a choice—like choosing between flying under a commercial airline or using their own plane—they choose the one that they like the most, without considering the consequences of their actions.

The Golden Globe Awards were never meant to be political, but celebrities use these trending issues to gain more attention. Once they’ve done so, they never discuss the topic again. Award shows are when celebrities boost themselves up by putting everyone else down, all while acting like they aren’t.