OG Jordan IV’s that Michael B. Jordan wore for his famous shot when he played with “The Bulls”.
One of the most popular shoes right now are the Jordan 4’s, and they are still getting more and more popular and famous as they continue making them. This reason behind why their popular right now is because of two reasons: their style and their colors. Jordan have been evolving since the 90’s and since then they’ve come out with banger ones like the Jordan 4’s. And all Jordans have become such a huge trend due to their iconic design and cultural significance, which is quite big. Although Jordans may be expensive, they are definitely worth the price.
Jordan 4’s hold a special cultural significance due to the people they are iconically worn by. One being the infamous Michael Jordan who had them custom made by his designer. He wore these shoes during the biggest game of his life where he made a winning buzzer shot with less than three seconds on the clock. When he jumped in the air to make his shot, photographers took a picture of him repping the shoes in the air. Ever since then, Jordan and his designer have been making Jordans since 1989.
The shoes represent a unique blend of style and performance that has made it a favorite among sneaker enthusiasts. The limited-edition releases and high-quality materials only add to its desirability and high price point. Jordan Hatfield has designed every pair of game-worn Jordans since 1988, the visible Air bubble and last year’s Nike Mag—a replica of the Back to the Future Part II shoes. Sneaker freaks, it’s story time. Hatfield in Nike’s Innovation Kitchen. “The Jordan V was partly inspired by flames painted on a World War II plane.”
Even 30 years after its release, the Air Jordan IV continues to be one of the most celebrated and beloved sneakers to date. The Air Jordan IV proved to be the perfect sneaker for Michel Jordan’s 4th season in the NBA, hence the name Air Jordan IV. On some websites people are explaining why the new Retro Jordan IVs are better than the OG Jordans. Not only are they highly addictive to most people but they are also highly cultural and well respected by a lot of people.
“Nike first signed Michael Jordan to the brand when he was starting to play in the NBA. They sensed he had it in him to become a star, but he hadn’t proven himself just yet. They managed to snare him in the brand with a pricey partnership deal. They made the first pair of sneakers and changed the upper part of the shoe from a white color to black color. At the time, this went against the NBA’s uniform policy” said Matthew Ponsford. ” When Nike arrived with their shoes, the NBA kicked them out. Jordan wore the sneakers anyway. He’d end up wearing them to every game he played in. This brought an incredible amount of attention to the pair of shoes. They became symbols of rebellion. Other people became interested in the shoe and the demand for them increased. Nike saw its unique opportunity at marketing and seized it.”
Jordan 4’s are important because they have a unique design perspective, the Jordan 4 was a trailblazer. But, it’s historic significance is as much about culture as technology. We know about “The Shot,” but the Air Jordan 4 gained notoriety on the silver screen as well. I think these are the best shoes that have come out yet because they are stylish, and they come in many different colors and shades and all of them can match with peoples outfits they just have to actually go together.
According to BBC News, “At the time [of the game] the Bulls were cognizant that they were going to be disbanded as a team, they were aware that this was their last chance at winning an NBA championship together,” Brahm Wachter, Sotheby’s head of streetwear and modern collectables, tells BBC Culture. “The pair that we have is actually the only MeiGray photo-matched pair (MeiGray is the authenticator for the NBA) from any of the NBA finals that have ever appeared at auction.”
The fact that people had an interest in this shoe over other sneakers changed the sneaker industry at its core. It showed sneaker companies that people were willing to buy more expensive pairs of sneakers if they had a good story behind them. Without this history behind the shoe, the Air Jordans wouldn’t be nearly as successful or as expensive as they are today. Perhaps one of the biggest reasons Jordans are expensive is who they’re named after. Nike already spent a lot of money in acquiring Jordan for its brand. It’s also a costly venture to keep him as their spokesperson. Michael Jordan is a successful celebrity and basketball star. People naturally trust or desire a brand more when their favorite celebrity is associated with it. That’s the case with the Air Jordans. Michael Jordan also has a lot of say in the design and appearance of the shoe. That kind of celebrity touch makes the sneakers immediate gold.
