Crumbl Cookie has been a bit of a sensation for a while now, something that people buy on a whim or post about on social media. This is due partly to the rotation of new cookie flavors that come out every week, sending curious customers out to stores to try the latest towering stack of dough and frosting. In my opinion, though, these Crumbl Cookies do not live up to this hype at all, and are only popular because of good branding and their exciting but ultimately overrated recipes.
The first reason that I feel Crumbl is overrated is that the cookies are, simply put, not very good. I do understand that this is a very subjective opinion, but the fact is, these cookies contain an absurd amount of sugar, which is able to easily overpower any other flavors.
I ordered two cookies before writing this article: the Cookies & Creme Cake and the Confetti Cake Cookie. Setting aside the fact that both of these have the word “cake” in their titles even though they’re from a store that sells cookies, the sugar in just one of these is much more than the recommended daily intake, which is around 50 grams. The Confetti Cake contains 69 grams, and the Cookies and Creme Cake contains a whopping 83 grams of sugar.
Despite the obvious health issues surrounding this recipe, it makes these cookies legitimately challenging to enjoy. In my opinion, they simply taste like sugar and dough. I ate less than a quarter of each of these cookies, and had a stomachache for around an hour afterwards because of how overpoweringly sweet they were.
Aside from that obvious detail, these cookies are way too expensive. The two cookies I bought cost me over $12 in total. This might seem to be just like what any other fancy, slightly overpriced desert shop charges. Still, I just don’t believe that these are special enough to justify such high prices, especially when you consider the multitude of cheaper, less extravagant local desert shops around Tampa.
Some people might bring up the fact that these cookies are usually made daily and assembled after ordering. However, I still don’t think this is enough to take the edge off of the corporate, mechanical aesthetic of their stores, which almost resemble smaller, localized factories.
All in all, everyone is entitled to their opinion on the need for these kinds of deserts, but I just find it to be an unnecessary display of the excesses of capitalism, as well as the way that over-processed foods have embedded themselves in American culture. So the next time someone suggests going to Crumbl, maybe find a local cafe, and buy a much more reasonable cookie instead.
