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Leggings, jackets, shorts and the trendiest lunch bags you’ve ever seen, Lululemon has it all. Recently, however, the brand has come under some scrutiny for a variety of reasons, even from former fans. I’m here to say that this brand deserves its popularity.
For those who somehow aren’t familiar with the brand, Lululemon makes a variety of semi-luxury athleisure wear that has become very trendy. If you look around anywhere, you are bound to see a couple of people wearing an outfit made entirely out of the brand. So, what’s the problem? Why are so many people hating on Lulu?
For one, the prices. The most popular item at Lulu, the Align leggings, will run you about $90 to $110. Some of the jackets can cost $180. These prices seem can be unattainable or unreasonable for people just looking for a pair of leggings to lounge in, but when invested in these leggings can prove their worth.
The thing about this though is that depending on how frequently you wear them, the leggings basically can only cost you $1-2 per pair, and since they are very high quality, they will last you a long time, years even, so you are to get your money worth. For example, I have a pair of Align leggings that I wear at least once a week and they show no sign of wear and tear. I also have very specific tastes in fabric and Lulu’s Align fabric is incredibly smooth and to me, is so comfortable feels like a second skin.
Not only are their clothes high quality, but they are also specifically made for specific sports. Their Align line, made for yoga, features specially made fabric that moves with your body, instead of constricting it. They have products made for running that have glow-in-the-dark features for easy visibility in early morning runs and sweat-wicking fabrics so that they aren’t uncomfortable or chafing. As a dancer, I feel that wearing their items is much easier to move in as opposed to other brands I have tried.
Unfortunately, a lot of the hate for the brand comes as a byproduct of the general trend of mocking things that are popular with teenage girls. Memes will circulate around making fun of “Lulu girls” who are just wearing clothes that they enjoy wearing. I personally am sick and tired of being reduced down to just the clothes I like, or the trends I participate in, and this kind of mockery is severely outdated. If it doesn’t hurt you then why should you make fun of what somebody else wears?
